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Supporting International Women's Day: Balance for Better

June 19, 2024

Diverse women standing together, symbolizing unity and empowerment for International Women's Day.

When you add more women to any equation, there is a return on equality. The theme of this year’s International Women’s Day is #BalanceforBetter, because parity benefits us all. Equality is not a female issue; it’s a social and economic imperative. In fact, we could add as much as $28 trillion to the global GDP if we reached full gender equality by 2025, according to McKinsey and Company.

Key Takeaways

  • Gender equality could add $28 trillion to global GDP by 2025.
  • Empowering three billion women worldwide can lead to significant social and economic benefits.
  • Male allies play a crucial role in achieving gender equity.
  • Visibility and celebration of women's achievements are essential for fostering equality.
  • Strategic collaborations and awareness campaigns are vital to combat gender bias.

The Economic Imperative of Gender Equality

Diverse women holding signs for gender equality and empowerment, with a world map in the background.

Global GDP Potential

When you add more women to any equation, there is a return on equality. The theme of this year’s International Women’s Day is #BalanceforBetter, because parity benefits us all. Equality is not a female issue; it’s a social and economic imperative. In fact, we could add as much as $28 trillion to the global GDP if we reached full gender equality by 2025, according to McKinsey and Company.

Corporate Performance and Gender Diversity

The return on equality: It would pay off for tech companies to have a workforce that better reflects and understands half the world’s population, since women are an economic force. Women influence more than 85% of consumer purchases, accounting for $4.3 trillion in spending, according to The Atlantic.

Economic Benefits of Gender Parity

Ensuring digital equity and closing the digital divide are crucial to an inclusive society, one that allows women and girls to fully participate and for all of us to collectively work to improve the lives of others as we are all in this together and every positive action, regardless of size, impacts the greater good.

Harnessing the Power of Three Billion Women

Collage of diverse women with International Women's Day logo, symbolizing unity and empowerment.

There are more than three billion women in the world. Imagine what we could do if we harnessed all that power! Let’s #BettertheBalance. Together, we can make International Women’s Day not just one day, but every day.

The Role of Allies in Achieving Gender Equity

Diverse group of people holding signs for gender equality and International Women's Day support.

Importance of Male Allies

When the treatment of women is not equitable, we must take action. And we must do this each time, every time. Everyone everywhere can help forge women's equality. Collective action and collaborative support for forging women's equality matters, and all groups should be welcome to advance women's equality by whatever appropriate means they choose.

Collaborative Efforts for Inclusion

Organizations, groups, and individuals worldwide can all play a part - in the community, at work, at home, and beyond. Whether hosting an event, running a campaign, launching an initiative, reporting on achievement, donating to a women-focused charity, or more - there are many ways groups and individuals can mark International Women's Day.

Building Supportive Networks

Support organizations that are working toward women's rights, education, health, and empowerment. Use your platform, whether at work or on social media, to celebrate the contributions and achievements of women in your field. Learn to allow appreciation to flourish for the women in your life through various initiatives and resources.

Promoting Visibility and Celebrating Achievements

Diverse women from different professions and cultures celebrating International Women's Day, symbolizing unity and empowerment.

Highlighting Women's Success Stories

Celebrating the social, economic, cultural, and political achievements of women is crucial for fostering gender equality. By highlighting women's success stories, society can inspire future generations and create role models. Organizations and individuals should use their platforms to celebrate the contributions and achievements of women in their fields.

Media's Role in Shaping Perceptions

The media plays a significant role in shaping public perceptions of women. Positive representation in media can challenge stereotypes and promote a more inclusive society. Media outlets should prioritize stories that showcase women's achievements and contributions across various sectors.

Awards and Recognitions

Awards and recognitions are essential for acknowledging the efforts and accomplishments of women. These accolades not only honor individual achievements but also highlight the importance of gender diversity and inclusion. By celebrating women's successes, society can encourage more women to step forward in solidarity and pursue their goals.

Strategic Collaborations for Positive Change

Foundations of Effective Partnerships

Strategic collaborations based on a foundation of shared purpose, trust, and appreciation can impact positive change for women. These partnerships are essential for addressing complex gender issues and fostering an environment where women can thrive. Identifying, celebrating, and increasing visibility of women's achievements can help forge equality and drive collective progress.

Examples of Successful Collaborations

Several successful strategies and interventions to improve women's participation in higher education have been implemented globally. For instance, UNESCO IESALC has launched initiatives to celebrate International Women's Day by promoting educational opportunities for women. These efforts highlight the importance of collaborative actions in achieving gender parity.

Future Directions for Strategic Alliances

The future of strategic alliances lies in expanding the scope of collaborations to include diverse stakeholders. This includes not only governmental and non-governmental organizations but also private sector entities. By leveraging the strengths of each partner, these alliances can create a more inclusive and equitable world. For example, companies can support women by providing access to period underwear through partnerships with specialized brands like Etrendix. Such initiatives can significantly contribute to women's health and well-being.

Raising Awareness to Combat Gender Bias

Educational Campaigns and Initiatives

Educational campaigns and initiatives are crucial in raising awareness to combat gender bias. These campaigns often focus on highlighting the importance of gender equality and the detrimental effects of bias and discrimination. By educating the public, we can foster a more inclusive society. Schools, universities, and workplaces play a significant role in these efforts, offering programs and workshops that address gender issues and promote equality.

Impact of Social Media

Social media has become a powerful tool in the fight against gender bias. Platforms like Twitter, Facebook, and Instagram allow for the rapid dissemination of information and the mobilization of support for gender equality initiatives. Hashtags such as #BalanceforBetter and #EachforEqual have gained traction, encouraging users to share their experiences and support for gender parity. Social media campaigns can reach a global audience, making them an effective means of raising awareness and driving change.

Community Engagement and Outreach

Community engagement and outreach are essential components of efforts to combat gender bias. Local organizations and community groups can organize events, workshops, and discussions to educate and involve community members in the fight for gender equality. These activities not only raise awareness but also build a sense of solidarity and collective action. By working together, communities can create a supportive environment that challenges gender stereotypes and promotes equality.

Empowering Women Through Resources and Support

Access to Educational Resources

Providing women and girls with access to quality education and training is fundamental to their empowerment. Educational resources should be designed to meet the diverse needs of women and girls, ensuring they can make informed decisions about their health, careers, and personal development. Quality education not only enhances individual capabilities but also contributes to broader societal progress.

Support Networks and Mentorship

Creating or participating in mentorship programs can be a powerful tool for empowerment and growth. Mentorship helps in recruiting, retaining, and developing diverse talent, and supports women and girls into leadership, decision-making, business, and STEM fields. Support networks provide a platform for sharing experiences, resources, and opportunities, fostering a community of empowered women.

Financial and Legal Assistance

Access to financial and legal assistance is crucial for women's economic empowerment. This includes providing resources for women-owned businesses, offering financial literacy programs, and ensuring legal support for women's rights. Additionally, products like period underwear for women can play a role in supporting women's health and well-being. For more information, visit period underwear.


In conclusion, the theme of this year's International Women's Day, #BalanceforBetter, underscores the critical importance of gender parity as a social and economic imperative. The potential benefits of achieving full gender equality are monumental, with estimates suggesting an addition of up to $28 trillion to the global GDP by 2025. This is not merely a women's issue; it is a collective challenge that requires the concerted efforts of all genders. By harnessing the power of over three billion women worldwide, we can drive significant progress and make every day an opportunity to empower and uplift women. Let us commit to fostering an inclusive environment where every voice is heard and valued, thereby creating a more harmonious and prosperous world for all.

Frequently Asked Questions

What is the theme of this year’s International Women’s Day?

The theme of this year’s International Women’s Day is #BalanceforBetter, emphasizing that gender parity benefits everyone.

How much could global GDP increase with full gender equality?

According to McKinsey and Company, global GDP could increase by as much as $28 trillion by 2025 with full gender equality.

Why is gender equality considered an economic imperative?

Gender equality is not just a female issue; it’s a social and economic imperative that can lead to significant economic benefits and improved corporate performance.

How can I get involved in promoting gender balance?

You can get involved by participating in International Women's Day events, using #BalanceforBetter on social media, and supporting initiatives that promote gender equality.

What resources are available for International Women's Day?

The International Women's Day website provides free guidance, resources, a searchable events database, and a platform for collaborative missions.

Why are male allies important in achieving gender equity?

Achieving gender equity requires the support of allies of all genders. Male allies can help by advocating for women's advancement and supporting inclusive practices.

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