Throughout our philanthropy projects in Africa, we discovered many girls are forced to miss out on school due to the embarrassment of not being able to afford essential sanitary products. They simply could not afford sanitary products and had to improvise using basically anything they can find; including old rags, tree bark, pieces of an old mattress, pulled feathers from living/slaughtered chicken and animal dung. This was an eye opening and shocking discovery.
Kalkidan was one of the young girls we met during this trip. She was the same age as my daughter who really touched my heart. She had so much ambition. She wants to be a teacher and, we hate to think of a world where she is unable to fulfill her dream just because of a simple problem that can be solved so easily.
Ethiopia is a landlocked country without access to its coastline. Without direct access to ports, logistics of donating goods made it extremely costly and difficult so, the charity volunteers were using funds to buy the disposable sanitary pads at high retail prices locally. As this desperate monthly need for girls in period is endless and only growing vastly, we realized this called for an immediate and lasting solution. We knew we had to help.
Since we returned home after this shocking discovery, we have spent every day researching and developing a permanent solution. Then, we were even more shocked with the following 3 discoveries:
Consequently, we have made it our mission to develop a healthy, sustainable, economical and permanent solution for girls and women all over the world. We spent years of R&D with the goal to keep young ladies in school and absolve them from any embarrassment. Now, my 12 yrs old daughter is wearing Trendix Period Briefs everyday to school. I live in comfort knowing that she will be prepared anytime when her period suddenly comes. No stigma & No surprises! We would like every girl and woman to enjoy the same freedom...
Our ultimate goal is to build factories in Ethiopia. 4 layers of Trendix® Technology fabrics will be cut out in shapes and shipped to the Ethiopia factories. Single mothers will be hired to sew, produce the finished products and sell them. This will create jobs for single mothers to become self-reliant and support their family. Our mission to sell one and donate one will carry on in Africa too.