Kalkidan was one of the young girls we met during this trip. She was the same age as my daughter who really touched my heart. She had so much ambition. She wants to be a teacher and, we hate to think of a world where she is unable to fulfill her dream just because of a simple problem that can be solved so easily.

Ethiopia is a landlocked country without access to its coastline. Without direct access to ports, logistics of donating goods made it extremely costly and difficult so, the charity volunteers were using funds to buy the disposable sanitary pads at high retail prices locally. As this desperate monthly need for girls in period is endless and only growing vastly, we realized this called for an immediate and lasting solution. We knew we had to help.

Since we returned home after this shocking discovery, we have spent every day researching and developing a permanent solution. Then, we were even more shocked with the following 3 discoveries:

1. Period Poverty – This is the global problem faced by more than 40% of women worldwide including UK & USA. The Economic implication of buying Disposable Sanitary products every month on the budget of most women is damning.
2. Disposable Sanitary Products contain synthetic products such as rayon dioxin, allergy-provoking metal dyes, and highly processed wood pulp which are responsible for allergies, infection, and inflammation. Some of these chemicals have proven to be carcinogenic leading to death from Toxic Shock Syndrome (TSS).
3. Environmental Issues - Disposable Sanitary Products contain up to 90% plastic; disastrous to pollution and filling up landfills since they are non-biodegradable. Some sanitary products are also flushed down the toilet which could mean that disposable pads and tampons can end up in our seas and washed up on our beaches where our loving children are swimming. This has detrimental effects for humans, wildlife and our habitats such as our land and oceans.

Consequently, we have made it our mission to develop a healthy, sustainable, economical and permanent solution for girls and women all over the world. We spent years of R&D with the goal to keep young ladies in school and absolve them from any embarrassment. Now, my 12 yrs old daughter is wearing Trendix Period Briefs everyday to school. I live in comfort knowing that she will be prepared anytime when her period suddenly comes. No stigma & No surprises! We would like every girl and woman to enjoy the same freedom...

Our ultimate goal is to build factories in Ethiopia. 4 layers of Trendix® Technology fabrics will be cut out in shapes and shipped to the Ethiopia factories. Single mothers will be hired to sew, produce the finished products and sell them. This will create jobs for single mothers to become self-reliant and support their family.  Our mission to sell one and donate one will carry on in Africa too.